In 1865 Miss Elisabeth New and Mr Samuel Lingwood founded the business which still bears their names, New & Lingwood. They subsequently married and laid the foundation on which the business still prides itself, unsurpassed quality of merchandise and truly personal service.

The company was formed in Eton to serve the scholars of Eton College, the most famous of English Public Schools, and soon gained official status as outfitters to the College, a great honour for the firm. For over 147 years New & Lingwood has served many thousands of Etonians, in many instances five or more generations of the same family, on the same site it has occupied since its foundation. This is a consequence of the high standards of quality and service that New & Lingwood have maintained.

In 1922 New & Lingwood opened a shop in Jermyn Street and although these premises were destroyed in the blitz during the Second World War, we re-established our presence in the street shortly after the war, this time at number 53, on the corner of the Piccadilly Arcade. It is fair to say that today New & Lingwood is unique in London in being the most traditional of the small number of gentleman's outfitters supplying bespoke and ready-made shirts, hosiery and shoes of the highest quality.

In 1972 the old and famous shoe and boot-making firm Poulsen Skone joined the Company extending the classic range of shoes.

Most recently one of the longest established and most respected English bespoke shirtmakers Bowring Arundel was added to the Company and has been incorporated into the Jermyn Street premises.

New & Lingwood is of international reputation, serving a clientele of gentlemen of refinement and quiet good taste from all over the world. The traditions that the firm stands for are particularly appreciated in the United States of America, Australia, Japan, the Far East and of course Europe.

The New & Lingwood retail establishments are well supported by the workrooms where they make their own bespoke and ready-made shirts, the finest quality piped pyjamas, and bespoke shoes and boots.

These various elements together make what New & Lingwood is today, the most traditional of the English quality gentleman's outfitters, upholding long standing traditions and renowned quality standards.